Utility Safety Advertising & Sponsorships | Incident Prevention Media Kit

Reaching more than 26,500+ utility safety professionals

Published bi-monthly, each Incident Prevention issue contains articles written by industry experts specifically for utility, contractors and communication providers. The entire utilities safety community has grown to rely on the valuable information that appears in each issue of Incident Prevention. Readers appreciate the concise format as Incident Prevention is an “all content – no fluff” publication. Our advertising sponsors achieve high visibility and benefit from supporting the critical information iP provides.

Twice annually, Incident Prevention sponsors the iP Safety Conference & Expo. Our advertising partners, along with exhibiting vendors have the opportunity to meet decision-making attendees. Your advertising investment in our strategically-timed issues puts your brand front and center when buying decisions are being made.

Bonus distributions include: ATSSA Traffic Expo, iP Utility Safety Conference, International Lineman’s Rodeo, Utility Expo and more!

Connect with us today and we’ll be happy to discuss a customized advertising program that will fit your needs.

WHY SHOULD YOU ADVERTISE WITH IP?

Massive Decision-Maker Reach: Connect with 26,500+ utility safety professionals across print, digital, and live channels.
High-Intent Buyers: Over 50% of readers have made direct purchasing decisions after seeing an ad in Incident Prevention.
Deep Engagement: More than 60% of readers spend 30+ minutes reading each issue, delivering lasting visibility for your brand.
Industry-Leading Newsletters: Reach 23,000+ subscribers across Tailgate Topics and iP Products with an industry-high 37–38% average open rate.
High-Impact Short & Long-Form Video: Drive visual engagement with 3.5 Million+ annual video views and 5,800+ hours watched per year across high-performing channels like TikTok, YouTube, Instagram, Facebook and LinkedIn.

Rapidly Growing Market: EEI projects a record $1.4 trillion in capital investment across utilities between 2026–2030.
Multi-Platform Dominance: Build custom campaigns spanning print magazine, web banner ads, podcast sponsorships (33,600+ downloads), and live conference expos.
Targeted Decision-Makers: Direct access to utility buyers—55% in Electric/Gas Utilities and 34%+ in Safety Director/Manager roles who shape safety protocols and drive purchasing.
High-Impact Audio & Web Exposure: Expand your digital footprint with 100,000+ unique annual website visitors and 33,600+ podcast downloads across major streaming platforms.