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Incident Prevention Magazine

Art Liggio

Breaking Down Barriers: Using Data as a Tool in the Driver Safety Communication Process

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Utility fleets today have access to a wide variety of valuable data from sources including telematics systems, motor vehicle records and crash statistics, all of which track drivers’ actions behind the wheel. With the vast amount of information available and the efficiency technology offers, it can be tempting to believe instilling safe driving behaviors in your organization’s drivers can be turned into an automated process.

The truth is that you can robotize behavioral change to a certain extent, but if you are using only automated processes, don’t expect them to make any true, long-lasting change. At best you will achieve the most basic level of driver compliance because in this scenario, the driver is not integral to the process but rather just the object of it. And as soon as you pull the plug on any technological monitoring of drivers, expect that evidence of risky driving habits will likely resurface in your next round of risk management reports.

The growing lure to rely almost exclusively on data inputs for managing safety – without including personal and direct involvement from the very drivers you expect to influence – creates a barrier to meaningful progress. It’s one that essentially positions drivers on one side as a problem to be controlled and management on the other side commanding that the drivers comply with the rules. This impersonal approach could lead to more severe incidents and higher crash rates in the future, which could mean increased injuries, fatalities, and revenue loss resulting from payouts and repair costs.

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