Author: Jerry Havens, COSS

How Does McDonald’s Marketing Apply to Your Lineworker Training?

Think of a hamburger. Now, pick a fast-food chain to get that burger from. Chances are you thought of McDonald’s, Burger King or Wendy’s. It’s even more likely that McDonald’s was your first thought – but why? Probably because McDonald’s has been the number one fast-food chain in the world since 1975, only losing the top spot to Subway in 2011. McDonald’s typically spends $500 million to $2 billion a year on advertising. But why advertise if you are already at the top of the heap? The answer is TOMA, which stands for Top Of Mind Awareness. For McDonald’s, TOMA ensures that when someone thinks...

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3 Safety Considerations for Cold Weather Work

Cold weather safety is a topic that should be discussed at length among utility workers who perform any outdoor job functions. That’s because, as with heat stress, cold stress can be a fatal threat. When you’re exposed to freezing temperatures for long periods of time, you run the risk of losing a dangerous amount of body heat, which, if not corrected immediately, could lead to frostbite, hypothermia and even death. There are a number of things to think about prior to and when working in the cold, and while we won’t talk about all of those things in this month’s Tailgate Topic, we’ll cover three...

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Recruiting and Training the Next Generation

The electric utility industry has a big problem on its hands. A great number of lineworkers born between the mid-1940s and the mid-1960s either have reached or are nearing retirement age. As these individuals age out of the workforce, the industry will continue to experience an inevitable downturn of knowledge and talent. The proof is in the numbers. According to a February 2015 report in Power Engineering magazine (see, approximately 20 percent of workers at U.S. electric and...

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