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Incident Prevention Magazine

Jerry Havens, COSS

How Does McDonald’s Marketing Apply to Your Lineworker Training?

Think of a hamburger. Now, pick a fast-food chain to get that burger from. Chances are you thought of McDonald’s, Burger King or Wendy’s. It’s even more likely that McDonald’s was your first thought – but why? Probably because McDonald’s has been the number one fast-food chain in the world since 1975, only losing the top spot to Subway in 2011. McDonald’s typically spends $500 million to $2 billion a year on advertising. But why advertise if you are already at the top of the heap?

The answer is TOMA, which stands for Top Of Mind Awareness. For McDonald’s, TOMA ensures that when someone thinks about a hamburger, they automatically think about a Big Mac, Quarter Pounder or Happy Meal.

By now you’re probably wondering, what does all this have to do with lineworker training?

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Jerry Havens, COSS

3 Safety Considerations for Cold Weather Work

Cold weather safety is a topic that should be discussed at length among utility workers who perform any outdoor job functions. That’s because, as with heat stress, cold stress can be a fatal threat. When you’re exposed to freezing temperatures for long periods of time, you run the risk of losing a dangerous amount of body heat, which, if not corrected immediately, could lead to frostbite, hypothermia and even death. There are a number of things to think about prior to and when working in the cold, and while we won’t talk about all of those things in this month’s Tailgate Topic, we’ll cover three of the most important items: dressing properly, staying hydrated and eating right, and keeping an eye on your co-workers.

1. Dress Properly
The golden rule for winter weather preparation is to dress in layers. One of the biggest problems with working in the cold is getting too warm and sweaty. If it’s a cold and windy day, hypothermia can begin within just a few minutes. So, layering is key. Here are some layering basics:

  • Layer 1 (base layer): Wear a light, long-sleeved base layer close to your skin. Thinner layers wick sweat better and dry faster.
  • Layer 2 (mid-layer): This layer also should be a thin layer. Wool is a good choice; not only is it warm, but it will retain most of its warmth when wet. There are some fantastic flame-resistant wool garments currently on the market.
  • Layer 3 (heat trap): This should be a zippered jacket with a hood – hooded zip-up sweatshirts are most commonly used for this layer.
  • Layer 4 (outer shell): Choose a waterproof but breathable fabric, and make sure the garment is large enough to fit over all of the other layers.
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Jerry Havens, COSS

Recruiting and Training the Next Generation

Recruiting and Training the Next Generation

The electric utility industry has a big problem on its hands. A great number of lineworkers born between the mid-1940s and the mid-1960s either have reached or are nearing retirement age. As these individuals age out of the workforce, the industry will continue to experience an inevitable downturn of knowledge and talent.

The proof is in the numbers. According to a February 2015 report in Power Engineering magazine (see, approximately 20 percent of workers at U.S. electric and natural gas utilities are currently eligible for retirement, and 40 percent will be eligible in the next five years. The report also cited U.S. Department of Labor statistics, which indicate that up to 50 percent of the country’s utility workforce will retire in the next five to 10 years.

The burning question is, who’s going to step in to replace these workers? And once they’re hired, what’s the best way to go about training them to safely perform their job tasks?

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Guest — Dwight Miller
The picture is very telling, and I'm just wondering how many actually noticed it. Probably nobody except a trainer. I am usually a... Read More
Sunday, 25 October 2015 08:53
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